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The head of Apple, Steve Jobs published an article "Thoughts on Flash", which explained why the company does not support Adobe Flash technology in its mobile products.

Jobs listed six reasons for such a policy decision. As a principal, he indicated that Flash prevents write good applications for iPhone and iPad. Toolkit to develop a Flash-application involves distributing them on different platforms. Thus, according to Jobs, Flash restrict software developers for the iPhone, forcing them to use only features supported platforms competitors. In addition, Jobs said that Flash has not been developed taking into account the sensor interfaces. For example, many sites are changing the elements when the cursor rather than at a clique. Touch interface does not support this feature.

Flash, Jobs believes, of little use for mobile platforms - relevant applications quickly spend a longer battery life, and the output of mobile version of Flash is constantly postponed. Apple chief also stressed that the computers Mac Flash is the most common crash the application. Finally, Jobs announced that the largest video hosting and resources waive Flash in favor of open technology HTML5. Thus, users of the iPhone and iPad is already able to see without Flash significant share of online videos.

The head of Adobe Shantanu Narayen (Shantanu Narayen), in turn, called the letter Jobs "unusual attack," and technological problems listed head of Apple, "a smokescreen," wrote The Wall Street Journal. He added that if Flash is buggy on computers that Apple, Jobs corporations have something to do with your operating system.