pc to tv with sound

Google is to invest in television advertising startup Invidi Technologies. In the fourth round of funding (Round D) Google is investing in the company from 10 to 15 million dollars, says Silicon Alley Insider citing anonymous sources.

This investment will allow Google to sell advertising on the network television satellite operator Dish Network. Invidi is the developer of "targeted" platform, which allows you to segment showing commercials audience of satellite and cable channels with a view of the many demographic indicators. However, according to the blog All Things Digital, Dish is not the main reason for investment.

As a result of the transaction to the board of directors of the company will Google employee Shishir Mehotra (Shishir Mehotra). Mehotra headed direction of monetization of video (Video monetization).

In total during this round of Invidi plans to attract $ 23 million. Thus, the whole company is valued at 85 million dollars. In addition to the investor in Google Invidi is a holding company GroupM, which, according to SAI, is a partner in an advertising program of Google.

Google representatives did not comment on the deal, and promised to release Invidi "an important press release." It remains unknown whether the press release relate to investments Google.