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Google Inc. announced the cessation of sales smartphone Nexus One Online Store. As the output of the device to new markets the company is gradually abandon direct sales, according to the official blog of Google.

Vice-president of Google Andy Rubin (Andy Rubin) said that the company will sell smartphones Nexus One, using the experience of sales in European countries. According to him, selling through the Internet store is not met the expectations of the company.

This is due to the fact that the first online store has become a niche channel for those who wanted to buy a smartphone among the first. At the same time, this method of sales was inconvenient for those users who are accustomed to buy to hold the device in their hands.

Online store Google Nexus One sold without a contract. This forced users after purchasing a smartphone to sign a separate contract with the cellular operator, whereas in many smartphones are sold with substantial discounts from the operator, while signing a contract for mobile communications.

Google smartphone went on sale in UK online shops mobile operator Vodafone Wireless in late April. At the same time, it was reported that in the near future smartphone will appear in France, Spain, Italy, Germany and the Netherlands.

Nexus One was submitted to Google on Jan. 5, 2010. Buy a smartphone on the Internet site Google can residents of the USA, Canada, UK, Hong Kong and Singapore. Nexus One Price is 529 dollars.

In mid-April during a teleconference, on the quarterly performance of the company, a Google representative said that the production of smartphones brings her earnings. Specific indicators, however, he has failed.